Is your company launching a new medical device or pharmaceutical product? Bringing products to market can be tricky business due to uncertain timelines that come with the approval and compliance processes. You need every aspect of your supply chain to be ready at a moment’s notice for the long-awaited go-ahead — including your labels and packaging!
An experienced healthcare packaging supplier will collaborate with you to prepare for the unpredictability of some product launches. Having a partner who provides expert guidance, planning and preparation in advance of the launch of your production process can align labels and other essential packaging with your own production timeline.
Factors That Can Delay Healthcare Product Launches
Rolling out new products — for medical devices, new pharmaceutical or biotechnology treatments, or over-the-counter (OTC) drugs — is exciting. Your organization invests significant resources, and each team has spent months (if not years) on development of the product. Now speed-to-market is critical.
You should be aware of factors that can throw off the timing of a healthcare product launch, including:
- FDA approval processes
- Legal challenges
- Supply chain delays
Be Ready for Anything with This Product Launch Checklist
To help with this unpredictability, prepare in advance the standard requirements of your packaging, labels and inserts, including:
- Language to comply with FDA regulations
- Accurate ingredients and net quantity
- Usage of the drug or device
- Up-to-date footnotes and warning statements/disclaimers
- Considerations related to quality control measures or specific export guidelines
- Details of the manufacturer and distributor
Find a Label Partner That Specializes in Product Launches
When the product launch is imminent, will you be ready? Working with a quick-turn label partner throughout the process can help you respond speedily and efficiently.
RLG Healthcare is your full-service partner for labels, packaging and marketing materials that can help your product launch on time. We ensure that all raw materials are in stock. Our responsive pre-press department can implement any last-minute artwork changes, such as FDA requests for language alterations.
Once that critical final approval is received, we prioritize your product to produce the launch materials and get the product out the door within 24 hours.
