Debunking myths about shrink sleeve sustainability
Is shrink sleeve sustainability possible? This is a valid question to consider as the food and beverage industry becomes increasingly environmentally conscious.
At a glance, these plastic labels may not seem like the greenest option. But looks can be deceiving!
Read “Shrink Sleeves Demystified: A Guide to Enhancing Product Packaging” to find out more about how shrink sleeves can be more sustainable than any other type of label.
Are shrink sleeves an eco-friendly packaging option?
While traditional labels require tedious removal and adhesive scraping, many shrink sleeves are designed to stay on during the recycling process. This design emphasizes consumer convenience and sustainability.
Yet, sustainability doesn’t stop at recycling. Shrink sleeves can simulate various container colors, allowing manufacturers to standardize container colors, thus reducing pigment use and costs.
The bottom line is that shrink sleeves take the onus off the consumer to remove the label and increase your sustainable credentials. A possible drawback, however, is you’ll need to carefully select the shrink sleeve films and inks to match your container and its parts. Bring your label partner into the design process as early as possible to avoid this issue.
For companies prioritizing sustainability, shrink sleeves offer an unexpected, yet beneficial packaging solution that marries eco-friendliness with efficiency. Read Resource Label Group’s “Shrink Sleeves Demystified: A Guide to Enhancing Product Packaging” to learn the advantages of a label partner in achieving shrink sleeve sustainability.
Find the best solution that makes the most sense for your brand.
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