Security in Healthcare Packaging Matters Now More Than Ever
The rise of counterfeit medical products is a pressing global crisis. This worldwide challenge is only growing more sophisticated.
In this climate, brand protection is more than just good business — it’s a critical component of patient safety. Prioritizing security and authentication measures in your packaging strategies is the best way to protect your healthcare products, pharmaceuticals, and medical devices and equipment.
The Problem of Counterfeiting
Criminal networks are leveraging advanced technology and clandestine platforms like the dark web to distribute falsified pharmaceuticals and medical devices. Close to $83 billion worth of counterfeit drugs are sold annually, and 1 in 10 medical products circulating in developing countries are substandard or fake.
These counterfeits not only violate intellectual property rights but pose numerous public safety risks, including:
- Jeopardizing patient health
- Eroding trust in healthcare systems
- Hurting brand reputations
Combating Counterfeit Threats
From overt visual safeguards to covert digital protections, a tiered, technology-forward approach to packaging security empowers companies to fight back against counterfeiting at every level.
Tamper-evident features, traceability technologies and smart labeling solutions are now key elements of a robust anti-counterfeit plan. Solutions like RFID-enabled smart labels, holographic seals, UV indicators, microtext and invisible inks serve not only to secure the product but to signal safety and reliability to consumers and regulatory authorities alike.
Compliance is another critical piece of the puzzle. Regulations like the FDA’s tamper-evident packaging requirements and the Drug Supply Chain Security Act (DSCSA) mandate stringent tracking and security standards. Fulfilling these requirements isn’t just about staying in line with the law — it’s about delivering peace of mind to patients and preserving trust in your brand.
Want to Learn How to Implement These Strategies Effectively?
Download RLG Healthcare’s whitepaper “Safeguard Your Patients and Brand from Counterfeiting” to find out more about why security in healthcare packaging matters. You’ll take a deep dive into the full scope of threats, regulations and innovative solutions reshaping product security in the healthcare space today.
