Managing inventory and logistics for thousands of brochures, IFUs, and sales aids across multiple territories is a logistical nightmare. “Static” inventory leads to waste and regulatory obsolescence. Transitioning to an On-Demand Customer Portal allows your team to order exactly what they need, when they need it, reducing waste and guaranteeing that only the latest approved version is ever printed.
Advantages of Customer Portals for Literature Management and Packaging
Medicinal product, pharmaceutical and medical device manufacturers, as well as their vendors and distributors, need a portal that is user-friendly and efficient for their internal marketing teams and field sales teams. The benefits from the valuable functions within a customer portal are numerous and include:
- Quick fulfillment turnaround — in days, not weeks!
- Assurance that the materials are your most up-to-date and compliant
- Consistent and reliable chain of custody
- Unmatched expertise
- Web-to-print e-commerce
- Customized brand solutions
- Quality assurance of the printed materials
- Single sign-on and on-demand access for production, sales and marketing teams
- Pre-approved company templates for personalized materials, such as business cards
- Ability to place orders 24/7
Robust Reporting Provided by Customer Portals
Data is critical to keeping a supply chain moving. Customers must be able to track fulfillment of orders and gain access to real-time reports to review ROI.
The ideal customer portal would have these reporting capabilities and more, including:
- Order tracking/history, including order date, delivery method, quantities, products ordered, packing slips, invoices, etc.
- Schedules
- Sample requests
- Integration with label and packaging partners and IT services
- Internal communications, including automated weekly or on-demand data for marketers
- Online inventory balances and usage reports
“We support and provide our customers with our fully integrated online Digital Storefront. The DSF enables customers to track orders and understand how many pieces have been distributed on any given day, week or month so they can make internal decisions based on those results,” says Paige Happ, Senior Account Representative for RLG Healthcare.
“At the end of the day, we provide speed, accuracy and deliverables seamlessly. Our customers win because they’re able to provide those marketed products to the field quickly, safely and effectively and that helps save lives,” she says.
