You like the idea of sustainable packaging. You may even feel it’s your corporate responsibility. But you know deep down you won’t be happy if that means having to accept less vivid color or giving up the embellishments that have become brand signatures.

You don’t have to compromise.

Sustainable materials have evolved a lot over the past two decades. Take shrink sleeves, for example.

“In 20+ years, I’ve seen the resins and films move from what is now considered very unsustainable, unfavorable materials to a material that has a recycle #1 rating, that is APR-approved, that has both state and federal legislation endorsing it,” says John McDowell, president of McDowell Label, a Resource Label Group Co.

Watch the video to learn how GHOST, a Chicago-based nutritional supplement company, was able to realize its goal of sustainable packaging without having to give up any of its cherished branding elements.