Video: Collaborate on a packaging design that unlocks your brand’s potential
How do you communicate your brand’s value to consumers? Every detail matters with consumer packaged goods (CPG) — especially for emerging beverage brands.
Watch Ray Latif of BevNet Magazine’s TasteRadio podcast interview Melanie Virreira, VP Strategic Marketing of Resource Label Group and John McDowell of McDowell Label to learn more.
The group discusses how labels and packaging are a powerful way to ensure your product truly stands out. With label innovation, you’ll not only clearly identify your product but also drive customer engagement through design by telling a great story.
Balance look and message to achieve the perfect packaging design
Achieving the perfect balance of design, functionality and innovation in labels and packaging can be difficult for some brands. The right label can mean the difference between catching a consumer’s eye and blending into the background.
The key is the law of attraction with labels that communicate shelf appeal paired with a specific message. Your labels can go beyond being visually striking — they can create psychological connections and build brand loyalty through a variety of techniques:
- Color shifts
- Unique and multi-textured finishes
- High-fidelity graphics
- Shape
- Size
- Tactility and texture
- Thermochromic inks that respond to temperature changes
These enhancements immerse your customers in interactive experiences that build brand loyalty and create buzz. A standout label or package can turn a product into a shareable moment on social media.
The secret to combining look and message is collaboration. Labels and packaging experts help you not only reflect your product’s brand identity but also leverage the latest technologies to enhance market presence.
Watch the video
Starting a conversation early with your packaging partner is critical to unlocking your brand’s full potential. Elevate your packaging design with collaborative strategies. Discover how to take your packaging design to the next level — watch the video now.
Ready to revolutionize your labels?
Reach out to our skilled team at Resource Label Group to find out how we can help your branding reach the next level. Together, we can create a beautiful label that helps tell your company’s story to the world.
