Executing premium packaging is not always straightforward
Premiumization of packaging and labeling may be popular and widely accepted, but the actual execution is not straightforward. Keep reading to find out what bottlenecks you may encounter and why an expert packaging and labeling partner is your best bet for achieving the presentation you want for your product.
5 challenges to (and solutions for) implementing premium packaging
Adopting a Different Mindset
Premiumization success requires embracing new approaches to labeling. That may be intimidating for companies that have long operated with a set group of processes and appearances.
The shift requires a willingness to learn to operate under different rules and cater to the discerning needs of a premium consumer base. You’ll need to work with specialists who will respect your values and understand the differences in the details as you transition to premium labeling and packaging.
Cost
Profitability can be a challenge when attempting to introduce higher-priced premium label offerings. The “extras” of premiumization labeling can cost more throughout the development process and the printing. The complexity of and time spent on premium labels can slow down your speed-to-market if you’re proceeding without expert help. Many brands struggle to realize profitability with premium products, resulting in financial setbacks.
Label and Packaging Experts can alleviate these added costs by providing a thorough evaluation of your project and helping you create a desirable premium label. Find a collaborator who will complement your team to deliver premium labels and packaging within budget and more profitably than your competitors.
Clarity
A label needs to clearly communicate your company’s identity, brand message and the product’s contents and personality to the target demographic.
“I believe the perfect wine label considers the total package and finds the right intersection between the story the brand wants to tell and the image they want to create to maximize the experience for the customer,” says Kevin Frydryk, Regional VP Sales & Marketing for Resource Label Group.
Don’t pull consumers in too many different directions with your premium label design. Be clear and concise without sacrificing personality or dynamism.
Sustainability
Many CPG brands have set packaging sustainability goals for 2025 and some for 2030, explains Packaging Digest. Unfortunately, reaching a recyclability goal can often mean a complete packaging overhaul. Switching from many materials to one material, lots of colors and adornments to clear or even more expensive materials — these changes require a lot of work.
A team of experts from RLGreen helps you with each step to ensure you can achieve your sustainability goals and promote it on your labels without sacrificing premiumization.
Customization
Some brands struggle to understand their customers’ category intricacies and expectations.
According to Brand the Change, “One key truth about premiumization is that it is highly specific to each category. There are various levels and types of premiumness to consider, making it essential to avoid relying on generic advice for successful premiumization. What works in one industry may not necessarily apply to another.”
You’ll be able to unlock the full potential of premiumization with tailored labeling and packaging strategies that align with your unique market position.
Download the Premiumization Whitepaper
At Resource Label Group, we create and promote solutions that put your goals into action without sacrificing the spirit that makes your brand so singular. Read our “Premiumization — Superior Labels for Superior Products” whitepaper to learn how we’ll set your label apart with market insight.
